Describe your business, product, service, organization, or event in 1 short paragraph. What is your 'elevator story'?
What feelings do you want your brand to evoke?
look + feel
What aesthetic are you looking for?
Clearly identify the benefits that a consumer derives out of your brand.
likes + dislikes
What brand do you like and dislike? Why?
Who are your closest competitors? What makes you different, unique?
What exactly do you need at the end of the project?
How much $ have you allocated for the project?
When do you need the project to be completed?